On October 31, 2024, a workshop focused on the Design Thinking methodology was held in Zlín, organized by the Plastics Cluster and Tomáš Bata University (UTB-CPS) as part of the Moving Plastics and Machine Industry towards Circularity (Plan-C) project.

The event took place as part of a wider initiative to support the transformation of the plastics and engineering industry towards a circular economy.

Procedures were presented to start from market demand analysis, understanding customer needs, to selecting sustainable materials and technologies, prototyping and certification. This journey has led to the creation of products that not only meet ecological standards, but also meet the needs of customers.